In the competitive industry of vacation rentals, luxury properties have the most upside for long-term returns. How do you design an accurately described luxury vacation rental that emotionally connects to your target guest?

This step-by-step book guides you through marketing and interior design principles including branding, demographics, demographic group travel preferences, architectural styles, interior design styles, furniture, lighting, color, textiles, flooring, tile, closets, theaters, outdoor living, accessories, safety, photography styling and amenities to position your vacation property properly in the luxury sector for the competitive advantage. The book includes descriptions, illustrates examples and provides worksheets so that you can make selections that create a cohesive, luxury property.