meet yvette craddock
Yvette Craddock’s design approach is the amalgamation of her life’s passions: furniture, fashion, dance, music, and art. Her comprehensive process is like crafting a custom visual and performing arts composition. Every element has a purpose in creating a harmonious, soulful, stylish, and sensory experience.
Founder + Design Director
Prior to establishing Yvette Craddock Designs, Yvette enjoyed multi-award winning international success in the media/advertising industry and the global business arenas. Her professional career began in Los Angeles, working in Fortune 500 international business with a focus on the Asia Pacific Region.
She departed her Fortune 500 world to embark on her creative career working in the luxury furniture industry for The Giorgio Collection. In this role, she worked directly with the namesake designer to plan gallery spaces, design lifestyle vignettes as well as create and implement international marketing campaigns. She oversaw the relocation of the Hi-Point, North Carolina showroom which included tripling the floor space and expanding the furniture collections. During her tenure, she had the privilege of working with the industry’s creative and business leaders including the legendary icon Vladimir Kagan.
After leaving The Giorgio Collection, she began working in the media and advertising industry. She worked for almost every major media network in a sales and marketing role securing millions of dollars in non-traditional revenue through her creative business-centric concepts.
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This included designing private-label campaigns for nearly every major national advertising agency as well as designing and executing campaigns for 10% of the world’s largest brands.
Her stellar reputation led to the establishment of Click Marketing Solutions, one of the only woman-owned agencies in the country. Click Marketing Solutions was an Arizona-based, award-winning marketing firm known for its brand development and management expertise along with its ability to solve complex issues through acute instinct, marketing acumen, proven innovation, and diverse creativity. Click gained national and international recognition.
Yvette’s tenure in the industry included multiple media appearances and experience in front and behind the camera. An award-winning creative writer, Yvette has authored articles for local and national magazines, newspapers, and websites; some of which have featured international businesspeople and celebrities. She is also a TV producer and host developing episodic programs around art, culture, and diversity. She has also been the pioneering influence on a variety of boards.
Yvette enjoys fitness, music, dance, nature, travel, art, entertaining, animals, and indulging in design magazines and great books.
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Achievement Award for Episodic TV Series
Master Wordsmith of the Southwest Award in Create Magazine’s editor’s choice awards
International The Communicator Awards (ITCA) of Distinction for various campaigns
Top 10 List 2007 Ranking Arizona: The Best of Arizona Business “Small Advertising Agencies”
International The Communicator Awards (ITCA) of Distinction for various campaigns
International The Communicator Awards (ITCA) of Distinction for various campaigns
Logo Lounge Volume 4 Book
International The Communicator Awards (ITCA) of Distinction for various campaigns
AMA Spectrum Award for New Product or Service Campaign
Association of International Graphic Artists (AIGA) Prism Award for Logo Design
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Ad Club 2Arizona Aesthetics Association
Advertising Federation of CR-IA
American Marketing Association
Arizona Black Film Showcase Panelist
Arizona Public Service
Arizona Small Business Association
Arizona State University
Arizona Women in Education and Empowerment
Arizona Women Networking Symposium
Business & Professional Women in Business
CBRECR Public Relations Association
Chicanos Por La Causa
City of Phoenix
Club ECollins College
Cornell College
Diversity Focus Annual Meeting
FastracGannett Company, IncGreater Cedar Rapids Homebuilder’s Association
HomeSmart Realty Corporate & Regional Offices
Iowa City Area of Realtors Association
INROADS
Landlocked Film Festival
Mercer
Mt. Mercy University
National Assoc. of Black Engineers
Prof. Women’s Network
Scottsdale Chamber of Commerce
WEMAR Real Estate
Women Entrepreneur’s Small Business Bootcamp