Founder + Design Director

Yvette Craddock’s design approach is the amalgamation of her life’s passions: furniture, fashion, dance, music and art. Her comprehensive process is like crafting a custom visual and performing arts composition. Every element has a purpose in creating a harmonious, soulful, stylish and sensory experience.

Prior to establishing Yvette Craddock Designs, Yvette enjoyed success in the media/advertising industry and the Fortune 500 arenas. Her professional career began in Los Angeles, working in Fortune 500 international business with a focus on the Asia Pacific Region.

She departed that her Fortune 500 world to embark on her creative career working in the luxury furniture industry for an Italian hand-crafted collection designed by Giorgio. In this role, she worked directly with the namesake designer to plan gallery spaces, design lifestyle components as well as create and implement international marketing campaigns. She oversaw the relocation of the Hi Point, North Carolina showroom which included tripling the floor space and expanding the furniture collections. During her tenure, she had the privilege of working with the industry’s creative and business leaders including the legendary icon Vladimir Kagan.

After leaving The Giorgio Collection, she began working in the media and advertising industry. She worked for almost every major media network in a sales and marketing role securing millions of dollars in non-traditional revenue through her creative business-centric concepts. This included designing private-label campaigns for nearly every major national advertising agency.

Her stellar reputation lead to the establishment of Click Marketing Solutions, one of the only woman-owned agencies in the country. Click, a top 10 boutique agency in Arizona, was also a nationally respected, award-winning marketing firm known for its brand development and management expertise along with its ability to solve complex issues through acute instinct, marketing acumen, proven innovation and diverse creativity.  During the course of her marketing and advertising career, she designed and executed campaigns for 10% of the world’s largest brands.

Her tenure in the industry included multiple media appearances and experience in front and behind the camera. An award-winning creative writer, Yvette has authored articles for local and national magazines, newspapers and web sites; some of which have featured international businesspeople and celebrities. She is also a TV producer and host developing episodic programs around art, culture and diversity. She has also been the pioneering influence on a variety of boards.

Yvette enjoys fitness, music, nature, travel, time with friends and family, animals and indulging in design magazines and great books.