Founder + Design Director
Yvette Craddock’s design approach is the amalgamation of her life’s passions: furniture, fashion, dance, music and art. Her comprehensive process is like crafting a custom visual and performing arts composition. Every element has a purpose in creating a harmonious, soulful, stylish and sensory experience.

Prior to establishing Yvette Craddock Designs, Yvette enjoyed success in the media/advertising industry and the Fortune 500 arenas. Her professional career began in Los Angeles, working in Fortune 500 international business with a focus on the Asia Pacific Region.

She departed that her Fortune 500 world to embark on her creative career working in the luxury furniture industry for an Italian hand-crafted collection designed by Giorgio. In this role, she worked directly with the namesake designer to plan gallery spaces, design lifestyle components as well as create and implement international marketing campaigns. She oversaw the relocation of the Hi Point, North Carolina showroom which included tripling the floor space and expanding the furniture collections. During her tenure, she had the privilege of working with the industry’s creative and business leaders including the legendary icon Vladimir Kagan.

After leaving The Giorgio Collection, she began working in the media and advertising industry. She worked for almost every major media network in a sales and marketing role securing millions of dollars in non-traditional revenue through her creative business-centric concepts. This included designing private-label campaigns for nearly every major national advertising agency.

Her stellar reputation lead to the establishment of Click Marketing Solutions, one of the only woman-owned agencies in the country. Click, a top 10 boutique agency in Arizona, was also a nationally respected, award-winning marketing firm known for its brand development and management expertise along with its ability to solve complex issues through acute instinct, marketing acumen, proven innovation and diverse creativity.  During the course of her marketing and advertising career, she designed and executed campaigns for 10% of the world’s largest brands.

Her tenure in the industry included multiple media appearances and experience in front and behind the camera. An award-winning creative writer, Yvette has authored articles for local and national magazines, newspapers and web sites; some of which have featured international businesspeople and celebrities. She is also a TV producer and host developing episodic programs around art, culture and diversity. She has also been the pioneering influence on a variety of boards.

Yvette enjoys fitness, music, nature, travel, time with friends and family, animals and indulging in design magazines and great books.

 

Media Accolades

Yvette Craddock is trusted media guest and talent having appeared on multiple ABC, CBS, NBC and FOX stations as well as BET and TLC networks. Her published writings and business profiles have been featured in magazines such as Allure, Arizona Informant, bizAZ, Century City Chronicle, Charlotte STYLE, Create, InStyle, Latina, Modern Luxury Interiors Scottsdale, Phoenix Business Journal, Phoenix Magazine, Razor, Scottsdale Life, Scottsdale Magazine, Southwest Graphics, Success Magazine, The Arizona Republic, The Gazette, The Tribune, Today’s Arizona Woman, Working Wardrobe and more.

Awards

  • Achievement Award for Episodic TV Series
  • Master Wordsmith of the Southwest Award in Create Magazine’s editor’s choice awards
  • International The Communicator Awards (ITCA) of Distinction for various campaigns
  • Top 10 List 2007 Ranking Arizona: The Best of Arizona Business “Small Advertising Agencies”
  • International The Communicator Awards (ITCA) of Distinction for various campaigns
  • International The Communicator Awards (ITCA) of Distinction for various campaigns
  • Logo Lounge Volume 4 Book
  • International The Communicator Awards (ITCA) of Distinction for various campaigns
  • AMA Spectrum Award for New Product or Service Campaign
  • Association of International Graphic Artists (AIGA) Prism Award for Logo Design

Keynotes | Presentations | Panels | MC
Ad Club 2
Arizona Aesthetics Association
Advertising Federation of CR-IA
American Marketing Association
Arizona Black Film Showcase Panelist
Arizona Public Service
Arizona Small Business Association
Arizona State University
Arizona Women in Education and Empowerment
Arizona Women Networking Symposium
Business & Professional Women in Business
CBRE
CR Public Relations Association
Chicanos Por La Causa
City of Phoenix
Club E
Collins College
Cornell College
Diversity Focus Annual Meeting
Fastrac
Gannett Company, Inc
Greater Cedar Rapids Homebuilder’s Association
HomeSmart Realty Corporate & Regional Offices
Iowa City Area of Realtors Association
INROADS
Landlocked Film Festival
Mercer
Mt. Mercy University
National Assoc. of Black Engineers
Prof. Women’s Network
Scottsdale Chamber of Commerce
WEMAR Real Estate
Women Entrepreneur’s Small Business Bootcamp

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